Ultrasound Preview Ltd.

About Us

Since 1993, Ultrasound Preview Ltd. has been providing non-diagnostic ultrasound scans for modern, expectant couples. The experienced ultrasound technicians at Ultrasound Preview have more than 15 years experience in Ultrasound scanning.

Profile:
Rhonda Hamilton RDMS, RDCS, RTR
Business Owner
After working in excess of 10 years as an X-Ray technologist, Rhonda Hamilton returned to school to continue her education in the field of ultrasound technology. Following an extensive ultrasound program at the Royal Alexandra Hospital in Edmonton, Alberta, Rhonda returned to Lethbridge to work in ultrasound imaging at a small Radiology Clinic.

Her next step was to work at the Lethbridge Regional Hospital for five years. It was there, in 1993, that Rhonda made the decision to follow her entrepreneurial instincts and open "Ultrasound Preview Ltd".

In 1991 Rhonda Hamilton had been in the medical profession for 20 years and loved her job as a sonographer. She loved to see the excitement on expectant mothers' faces when they saw their unborn child for the first time.

But the writing was on the wall for any health care facility which received government funding. In 1993, budget cutbacks became a reality. When the government proclaimed that the once-standard, free fetal picture, provided by hospital ultrasounds would in the future be an "unnecessary frill", Rhonda began developing an entrepreneurial idea.

Rhonda, a Registered Diagnostic Medical Sonographer, decided to start her own business and offer expectant parents a peek at their unborn child through a "Window to the Womb".

She embarked on an extensive market research plan to determine if expectant parents would want to bond with their unborn child through a high-feedback, non diagnostic ultrasound scan, and be willing to pay for this opportunity.

The survey concluded that 69% of those surveyed would support a non-diagnostic ultrasound business. The survey also indicated that once this "new concept" had been moved from the introductory stage into the awareness and acceptance stages (estimated to be five years), then more expectant parents would be interested. The survey also concluded that those who had enjoyed this experience with their first child, would be interested in ultrasound images for other pregnancies. To date, these expectations have been exceeded!

Ultrasound Preview Ltd. is the first non-diagnostic ultrasound business in Canada and the only business of its kind in Alberta.

Profile:
Elena Gordeeva RDMS, B.Sc.
Ultrasound technician

Elena joined Ultrasound Preview in the autumn of 2005.

She is a medical professional with more than 10 years of experience in Medicine. Her initial medical career began in the Ukraine and Russia, where she practiced as a Family Doctor.

She applied her skills and training effectively toward obtaining certification from the American Registry of Diagnostic Medical Sonographers and she now has her credentials as an RDMS.

Since she was a medical student, she's had a special interest in the ultrasound field. She continues improving her skills as a Sonographer by taking additional courses at the Burwin Institute of Ultrasound.

Elena is highly attentive towards the needs of her clients. She has a very positive and enthusiastic personality, she enjoys working with people, especially expectant couples.